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Model Karembeu joins up with Lanson's Tsarine to launch Champagne

Published:  26 August, 2015

Fashion model Adriana Karembeu has put her name to a new Champagne in the Lanson International portfolio.

Karembeu is already the brand ambassador for Lanson-owned Champage Tsarine and is now launching her own cuvée under the name Champagne Tsarine by Adriana.

Karembeu worked with winemaker Isabelle Tellier on the project and came up with a blend that has Pinot Noir as its backbone.

The Champagne will be available exclusively at restaurant and hotel group Crazy Bear's venues until December 1.

Tsarine Brut and Rosé are already sold by Crazy Bear and listed by the Grange Hotel group, Ocado and some specialists.

Karembeu, who was named as the brand's ambassador earlier this year, said: "Becoming the Champagne Tsarine ambassador was a real honour for me - an enormous compliment.

"Champagne is the perfect symbol of refinement, elegance and celebration.

"I'm proud and touched and hope to live up to the honour."