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Lanson Champagne year end results down slightly, but looks to expand globally

Published:  23 June, 2015

Lanson Champagne's year end financial results saw revenue and profit slide for the year, but with renewed investment in the brand, building inventory stocks and expanding internationally, Paul Beavis told at Vinexpo, he is optimistic about the future of the brand.

Revenue dropped 3.73% from €286.8m for 2013 to €276.0m for 2014. Profits equally slid from €110.5 in 2013 to €105.7m in 2014. The year-end results are as of 31 December 2014.

Paul Beavis, managing director of Lanson InternationalPaul BeavisPaul Beavis, managing director of Lanson International

The financial results are quite good considering the siege Champagne is under with the success of Prosecco. Some of the success according to the UK managing director Paul Beavis is the company's relentless focus on producing a great quality Champagne.

"You have to get it right in the bottle. The brand will only be as good as what is in the bottle. There is more of thirst for knowledge now and consumers are more demanding," he said. 

"Really adding value [for consumers] is being consistently great. It is the refinement of making the best you're capable of making," Beavis said.

Paul Beavis, managing director of Lanson International

Beavis is the managing director of the UK for Champagne Lanson and recently has added a new dimension to his title as the head of international markets.

"We have a great export team and they work in the actual markets. My job is to effectively set the business strategy and set the vision and the strategy for the brand; obviously this is under the guidance of Philippe Baijot" said Beavis. 

He sees the potential for the brand to expand globally following some of the success that the brand has had under his leadership in the UK.  

"It is really quite nice as we can take our position in the UK market as the number one rosé brand and the number two non vintage Champagne brand and deliver the best elements of that. We can start to drop that into other European markets, South American markets and Far Eastern markets," he said.