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Tanqueray No Ten gin launches new bottle and rooftop pop up bar

Published:  10 July, 2014

Tanqueray No Ten is celebrating its new art deco bottle design with a rooftop pop-up bar in central London.

From July 16 until October 2014, Vista at the Trafalgar in London will be transformed into a citrus garden, where consumers can taste a selection of Tanqueray martinis and long drinks.

Tanqueray No TenTanqueray No Ten launches Art Deco inspired bottleThe Diageo-owned gin is celebrating its new bottle design with a rooftop pop-up bar in central London, which will serve classic gin cocktails such as the Vesper pictured above.

The pop-up will be decorated in an art deco style to match the new bottle, while the citrus theme will match the fruits used to create the gin.

The gin pop-up will be supported by a consumer PR campaign, alongside interactive masterclasses focused on how gin has developed since 1690 - when it was first created - through to molecular mixology.

Tim Homewood, brand ambassador for Tanqueray No Ten said:  "This partnership will enable consumers to enjoy exquisite Tanqueray No Ten cocktails in an environment that will awaken all of their senses to this unique gin. Ultimately, our goal is to educate consumers on how the fresh citrus cues that define Tanqueray No Ten shine through in classic cocktails such as the gin martini."

A selection of the new Tanqueray Perfect Ten collection of cocktails will also be available at bars across London, including Through the Looking Glass created by Nathan O'Neill and available at Milk & Honey and Dandelyan; and L'amuse Goose created by Gareth Evans and available at City Social.

Last month, the Diageo-owned brand launched a special edition Tanqueray Old Tom gin, of which only 100,000 individually numbered bottles have been made.

It follows the revival of Tanqueray Malacca in 2013 - a sweeter spiced gin with less juniper and more citrus emphasis than the classic style.

The Old Tom gins are lighter than a genever but more full bodied that London Dry gins. The pack design is based on an original Old Tom label from Diageo's archive and dates back to 1921.

Master distiller Tom Nichol said: "It's an honour to be privy to Charles Tanqueray's recipe book and to bring back a great gin, which reflects the classic Old Tom style but is elevated further by new distilling techniques."