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Wines from Rioja is launching 'Shop Rioja' retailer promotion

Published:  02 May, 2014

Wines from Rioja is going to be holding a retailer promotion competition for the whole of October, called 'Shop Rioja', aiming to promote the region to consumers and offering independent and online retailers an opportunity to win £1000 towards new Rioja listings.news

Wines from Rioja is going to be holding a retailer promotion competition for the whole of October, called 'Shop Rioja', aiming to promote the region to consumers and offering independent and online retailers an opportunity to win £1000 towards new Rioja listings.

A similar promotion was held in 2012 and Cambridge Wine Merchants was awarded 'Rioja retailer of the Year' as they best engaged with consumers and introduced Rioja wines through very popular masterclasses.

This year's promotion will be split into two categories- a category for small merchants with up to three stores and a category for large/online merchants with 3-15 stores or being online exclusively.

Winners will be selected based on their marketing and POS creativity, in-store or online promotions, number of events hosted and overall sales uplift as a result of the promotion.

The winning retailers will be named 'Rioja Retailer of the Year' and will win £1000 towards new Rioja listings.

Interested in participating? Register at https://www.surveymonkey.com/s/RiojaWine

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