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Brazilian wines are all set for mainstream distribution across the UK ahead of the World Cup

Published:  07 February, 2014

Wines of Brasil is looking to galvanise support for its wines in the UK on the back of this summer's World Cup with new marketing and promotional campaigns.

Wines of Brasil is looking to galvanise support for its wines in the UK on the back of this summer's World Cup with new marketing and promotional campaigns.

It has revealed to that all the wineries in its membership looking to export to the UK have now found British importers to distribute their wines.

In all 15 producers out of the 40 on Wines of Brasil export programme now have UK distribution and the trade can expect to see its wines increasingly on UK shelves over the next two to three months.

Following recent buyers trips to Brazil, Waitrose is set to take on five wines and Marks & Spencer four. Tesco is also thought to be interested.

Waitrose is expected to launch its Brazil range in April and is going to work with producers including Miolo (and its UK partner Bibendum), Casa Valduga and Aurora for an own label wine.

M&S has created a number of unique blends and has also linked up with Miolo and Salton (Kingsland Wine& Spirits).

Other UK importers working with Brazilian wine include Stevens Garnier and Copestick Murray, which is producing an I Heart Brazil Moscato. For a full list see below. 

Wines of Brasil is confident more Brazilian producers will start to look to the UK following what it hopes will be the success of the initial 15. But said many of its producers were entering the export market for the first time sowere happier exploring more local markets before venturing further afield.

A new strapline, Live Life, Love Brazilian Wines, has been developed to really push the image and activity around Brazilian wine leading up to the World Cup.

All Brazilian wines distributed in the UK and the US will carry a Live Life, Love Brazilian Wines, neck collar driving customers to a bespoke website where they will be able to take part in a competition to win a holiday for two in 2015 to Brazil. Along with a host of other runners up prizes including T shirts and footballs.

It is all part of its promoting its sub brand, Wake up the Brazilian In You, which will be promoted through a micro site, being developed with Robert Joseph, that will bring to life all the aspects and attributes that make up being a Brazilian from the culture, the food, the dancing, the football to the wines.

Wines of Brasil is also giving independent merchants the chance to win a buyers trip to Brazil by running a window and sales promotion during two weeks of this summer's World Cup in Brazil.

The promotion will be officially launched at this month's SITT tastings but it will encourage independents to stock and promote Brazilian wines and showcase them in their stores and online.

The winner will receive a trip to Brazil and there will be runners up prizes of mixed cases of wine.

Wines of Brasil is supporting this year's SITT and Emerging Regions tasting, both organised in partnership with Harpers Wine & Spirit.

It is relying on its UK importers to promote their Brazilian wines at this year's London Wine Fair.

Here is the full list of UK importers and which Brazilian wines they represent in the UK.

- I 'heart' Brazil - Copestick Murray

- Miolo Wine Group (Miolo and Seival Estate brands) - Bibendum

- Aurora - Stevens Garnier

- Basso - Oakley Wine Agencies

- ViniBrasil (Rio Sol brand) - PLB

- Salton (Kingsland Wines & Spirits)

- Casa Valduga (about to sign with a major importer)

- Lidio Carraro (Lidio Carraro and Official Licensed Wine for the World Cup 'Faces') - Bem Brasil

- Campos de Cima - Go Brazil

- Pizzato (Pizzato and Fausto brands) - Go Brazil

- Cave Geisse - Go Brazil

- Sanjo - Go Brazil

- Dunamis - Go Brazil

- Don Guerino - Casa Leal

- Don Giovanni - Casa Leal

- Perini - about to sign with a major importer