Inverarity Morton safeguards G1 contract

Published: 31 August, 2012

Drinks distributor Inverarity Morton has secured a further three-year contract as wine supplier to the G1 group and will continue to supply its 180 licensed premises across Scotland.

Safeguarding its nine-year relationship with G1, Stephen Russell, managing director of Inverarity Morton, said it put in a competitive bid for the contract, and demonstrated that it could deliver on price and service. "It shows we have a strong product and a strong team and I'm very happy that we have managed to keep the account."

Independent leisure operator G1 has been a client of Inverarity Morton's (formerly Inverarity Vaults and WM Morton) since 2003.

David Tracey, director of brands and standards at G1 Group, said: "We have had a sustained relationship with Inverarity Morton and are looking forward to developing and building upon this over the next three years. The training and service quality Inverarity Morton can deliver will be greatly beneficial to our staff at every level of the organisation."

Inverarity Morton was formed in July 2011, following the merger between drinks merchants WM Morton and Inverarity Vaults. It was renamed in February 2012, with a full corporate rebrand forming part of a £400,000 investment in the business. With a turnover of over £50 million, it supplies to over 2,000 on-trade outlets.

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