New website to help licensees sell more wine

Published: 14 June, 2012

Pubs and bars can maximise their returns from wine by focusing on product knowledge and visibility, according to a new website for licensees.

Launched by CyT UK, raisingyourbar.co.uk is aimed at the UK's pub and bar sector and offers sales and merchandising advice, how-to guides and tips and tricks to help licensees sell more wine.

It is also designed to give bar staff the confidence to recommend, up-sell and manage their wine list profitably. The Wine Tips section of the site provides a quick and easy wine style guide while short videos feature ideas on matching wines with food.

Raising Your Bar also includes a loyalty scheme whereby pubs and bars can win free gifts, rewards and prizes by registering online and collecting the barcodes on the outer cases of Concha y Toro wines.

Faith Knight, trade marketer at CyT UK, said: "Wine can be a confusing and daunting topic but not anymore. We have designed Raising Your Bar to help make the process of listing, selling and promoting wines in pubs and bars much easier."

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