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Absolut given a London look

Published:  08 February, 2012

Pernod Ricard owned Absolut, has released its latest limited edition bottle - Absolut London.

Designed in collaboration with graphic artist, Jamie Hewlett, the bottle will be launched in Selfridges and Harvey Nichols March 1(rrp, £20.99) and to the on and off-trade from April (rrp, £17.89).

From March 22, fifty collectors' gift packs will be available to fans exclusively through its Facebook site.

The limited edition is a unique take on London's style and fashion pioneers over the past 200 years from Dickensian, to punk and '80s casual', and will be supported with a digital campaign.

Adam Boita, marketing manager at Pernod Ricard UK, says: "2012 is an exciting and significant year for London, and it has been fantastic working with Jamie Hewlett on this new limited edition bottle, celebrating the very essence of what has made London one of the most influential and culturally diverse cities in the world."