Drinks watchdog the Portman Group has launched a comprehensive review of its code of practice for responsible alcohol marketing.
The group is urging everyone who has an interest in responsible alcohol marketing to have their say and respond to the consultation. The Portman Group pledged, under the responsibility deal, to see if there are areas which need tightening up or extending within the self-regulatory framework.
The consultation runs for three months to January 13 2012.
Health Secretary Andrew Lansley said: "A lot of health problems are caused by people drinking too much. To tackle this we need to make real changes to the way alcohol is sold and consumed in this country. Public health is everyone's business and I want to see the drinks industry having a serious look at how it can improve the nation's health.
"The Portman Group Code is well-recognised as a good example of self-regulation and we welcome the timely review of these rules as part of the responsibility deal."
Some of the questions being asked include:
The code applies to all alcohol sold or marketed in the UK regardless of whether alcohol producers are members of the Portman Group or signatories to the code.
Seymour Fortescue, chairman of the Portman Group said: "Responsible alcohol producers are serious about tackling alcohol misuse and it is in their long-term business interest to make sure that their products are marketed and sold responsibly."
The consultation can be downloaded from the Portman Group's website.