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Southern Comfort celebrates Halloween

Published:  29 September, 2011

Southern Comfort will be helping the on-trade celebrate Halloween next month with a new promotional campaign.

The Voodoo promotion will see bartenders provided with POS materials, recipes for new serves, pitches and shot glasses.

Seasonal party kits will introduce Southern Comfort's new brand character Baron Jazz, who has lost his hat this Halloween. The new POS will tell consumers where to find it and how to win exclusive tickets to the Southern Comfort Juke Joint party, which will be held at a London location in November.

Consumers will also receive a Southern Comfort Voodoo hat with their purchase in selected outlets.

Ffion Jones, Southern Comfort assistant brand manager, said: "Halloween remains a key event in the social calendar and Southern Comfort is one of the only spirits brands to support the on-trade over this period.

"Voodoo is an exciting platform which, like Southern Comfort, is linked to New Orleans. This year we have up weighted our activity to help bars and pubs across the UK drive footfall and sales with the gift with purchase promotion."