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Casillero del Diablo announces autumn media strategy

Published:  29 September, 2011

Casillero del Diablo has announced details of its 2011 consumer and trade autumn media strategy.

It includes The Casillero del Diablo television campaign, aimed at raising brand awareness amongst lifestyle-conscious consumers.

It will use Channel 4 as the lead broadcast outlet and be reinforced by activity on 4 Digital and Good Food with two different versions of the advert.

Alongside the TV campaign, a single-page print advert will run in The Observer Magazine and The Telegraph Magazine, which is intended to raise awareness of the brand and award winning credentials amongst affluent wine consumers.

Casillero del Diablo will also communicate to wholesale and independent retailers by running adverts in key trade titles.

Jason Duggan, marketing manager, said: "We have developed a targeted media campaign that is focused on reaching key consumer and trade audiences.

"By concentrating on brand awareness, we hope to maximise stand-out in the crowded wine aisles, whilst highlighting our haul of recent medals to a wine-interested audience."