Lock Stock's Guy Ritchie links up with David Beckham to make Haig whisky TV advert

Guy Ritchie, the UK film director behind Lock Stock and Two Smoking Barrels director and the recent Sherlock Holmes film series, has linked up with David Beckham to make the first TV advert for his new Haig Club whisky.

Bordeaux to launch first global marketing campaign to address falling sales

The Conseil Interprofessionel du Vin de Bordeaux (CIVB) is launching its first global marketing campaign to help counter falls in sales by both volume and value. Its seven priority markets - China, USA, UK, Japan, Germany,  Belgium and France - will soon be flooded with new atmospheric images drawn up by leading British advertising agency, Isobel.

Media expert Richard Shotton on the power subtle advertising can have on consumer behaviour

Every year nearly £200m is spent on alcohol advertising. One of the main assumptions behind that spend is that we need to change the way people think about a brand to have an impact on sales.

Jonathan Cahill: we need to educate consumers on value of wine rather than pice

In his recent talk, the leading advertising figure Sir John Hegarty described the wine industry as "peculiar, fragmented, confusing and impenetrable". He went on to point out that 90% of consumers don't understand quality in wine.

New York merchant named Best Independent in the World in Jancis Robinson competition

wNew York independent wine merchant, Chambers Street Wines, has been named the Best Independent Retailer in the World in a competition run by Jancis Robinson MW.

Wine should follow Top Gear's example and look to entertain not educate

The wine industry should look at the massive success of BBC's Top Gear in how to make a potentially complex subject entertaining to the public, according to advertising guru, Sir John Hegarty.

Advertising guru, Sir John Hegarty, slams "truly appalling" wine industry

Ryan Opaz: let's have fun and make the most of what we can do with wine

"The first thing you need to know about Rioja to understand its wines is..."

England's largest whisky distillery gives members chance to own personal cask

England's largest whisky distillery, The Lakes Distillery near Bassenthwaite Lake in Cumbria, is to produce 60 Connoisseurs' Club oak sherry casks, filled with the Lakes single malt and owned exclusively by club members.

Craft beers direct to your office thanks to Deskbeers service

The saying going there is no such thing as a new original business idea, which is probably why there is an equally popular phrase - the greatest form of flattery is imitation. Well here's a business idea that could very easily be adapted to the wine and spirits world. Deskbeers.

TED-style DisruptWine Talks to be central focus of the 2014 DWCC conference

A series of what are being billed as "DisruptWine Talks"  will be one of the key new features at this November's Digital Wine Communications Conference taking place in Montreux, Switzerland.

Bordeaux ramps up focus on younger consumers with white wines

The president of a Bordeaux wine body wants to open up younger UK wine consumers to the region's white wines.

Drinkaware launches mobile app to help people cut down on drinking

Drinkaware has launched a mobile app which tracks alcohol consumption, calculates units and calories and helps users set goals to cut down their drinking.

Three quarters of British adults have shopped online in 2014, says ONS

Richard Siddle: only by looking at wine through consumers' eyes can we communicate with them

Why is it the best ideas are often the most glaringly obvious thing to do - it is just that no-one has thought to do so before.

Tesco invites consumers to come up with wine descriptions

Tesco is inviting its consumers to join in a wine tasting to help come up with more customer friendly and impartial wine descriptors.

Consumers will drink cheap wine until the trade convinces them to do otherwise, warns Jerry Lockspeiser

The UK wine trade should stop lamenting the fact the average consumer is looking to buy cheaper wine and work harder to convince them to do otherwise, according to leading wine consultant Jerry Lockspeiser.

Wine firms must be consumer-centric to win new generation of drinkers

Wine companies must have a "consumer-centric" approach to draw in and stay relevant to new generations of wine drinkers, says Rabobank.

Andy Palmer on why big brands have forgotten advertising is about "selling"

There is a prevailing school of thought in the advertising business that to change consumer behaviour you first need to change consumer attitudes [and by consumer behaviour we mean getting people to buy stuff].

Tesco ramps up Finest range in response to consumers

Tesco customers' calls for increased variety in its Finest wine range were answered this week as the supermarket added seven new wines - including a Riesling from Slovenia.