Scottish psychologist Dr Adam Moore and The Scotch Malt Whisky Society (SMWS) are trying to find out if there is a way to predict the perfect whisky flavour for someone with a new psychometic test.
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In case you missed some of the headlines this week on harpers.co.uk, we have done a review of the top online news, Q&As, and opinion stories.
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Tequila & Mezcal Fest, the UK's only festival dedicated to Mexico's most successful alcoholic exports, has found a new home.
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European spirits distiller Stocks Spirits has posted positive half-yearly results and appointed a new CEO after a "difficult" 2015.
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The Wine and Spirit Trade Association (WSTA) has pledged to advise, support and protect smaller producers through the current period of economic and political uncertainty.
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Gin has become the runaway star of the spirits industry in recent times - and it now starring in its own movie.
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New guidelines are being drafted by the HMRC to help distillers looking to apply to become a licensed spirit producers in the UK easier.
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Online retailer DrinkSupermarket will be supplying beers, wines and spirits to a leading UK department store as part of a premium gifting service.
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The former Minister for Trade and Minister for Europe, Lord Francis Maude, will be the keynote speaker at this year's WSTA Annual Conference, which will take 'Brexit and the changing shape of the industry' as its theme.
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Recent MBE recipient and The Balvenie master blender David Stewart has witnessed the full evolution of the modern Scotch industry throughout his 53 year career - and pioneered a few revolutionary production methods along the way.
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Wild Turkey has announced a new partnership with Hollywood actor Matthew McConaughey who has been brought onboard to introduce the bourbon brand to a new generation.
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We all know how comfortable customers are with a New Zealand Sauvignon Blanc and Argentinean Malbec - and it can be easy to let these tried-and-tested favourites rule the roost.
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Wray's Jerk Fest, a free, one-day event celebrating Jamaican culture is coming to Peckham on August 6 where it be hosted by Wray & Nephew White Overproof Rum.
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Aidan Bowie, Diageo Reserve's GB World Class Bartender of the Year 2016, is preparing to bring a taste of London to the Big Apple when he opens up his own pop-up restaurant there this week.
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A new trade show dedicated to the UK's bar and pub trade is launching this October with a focus on how the on-trade can evolve and adapt to changing consumer behaviours.
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The chief executive of drinks giant Diageo has made a plea to UK governments to keep the Scotch market "healthy and competitive" in a post-Brexit climate.
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Diageo Great Britain has posted its third year of continuous growth with net sales up 4%.
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Luxury wines and spirits producer LVMH Moët Hennessy Louis Vuitton has reported strong performance from wines and spirits in all regions, compared to flat profits in its fashion sector.
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A new report has revealed that €87 million in sales across wine and spirits is lost each year in the UK due to the counterfeiting industry.
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An American Whiskey company is looking to expand worldwide after becoming the first American aged whiskey in New York since Prohibition.
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