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Sipsmith launches quarterly subscription service

Published:  22 September, 2016

Artisanal gin company Sipsmith has launched a quarterly subscription service for consumers following a successful trial.

From this month, consumers can sign up to the Sipsmith Sipping Society for an annual membership of £160 and receive a delivery of four bespoke gins every three months.

Being launched at the same time is Sipsmith's new Lemon Drizzle Gin, which appeared in the society's trial run sipping box.

The Lemon Drizzle Gin will also be available in M&S from the end of September, priced at £24 for a 50cl bottle.

Some of the more unconventional flavours which will appear in the boxes include Christmas Tree, Hot Cross Bun and Strawberries and Cream.

Jared Brown, Sipsmith master distiller, said: "Our Sipping Society brings together gin lovers who share our passion and those who want to experience the very best of our distillery's experiments.

"We follow a modern-day expression of traditional distilling, by carefully crafting unexpected flavours on our 50 litre copper still, Cygnet, and in turn only release the editions that reflect the quality we're obsessed with."

Aimed at the gift market, each gin is delivered with a cocktail recipe card.

It is available from from mid-September.