Pulling its marketing in-house and tackling fraud via a major change to its bottling practices were the two major announcements to be implemented by the French spirits giant in the coming weeks.
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The extent of the effect of premiumisation on consumers' out of home drinking habits have been highlighted in a new survey.
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French spirits group Pernod Ricard has beaten analysts' expectations for its half year results, boosted by sales Irish whiskey in the US and overall sales in China.
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Voices across the trade are speaking out this week against "crippling" levels of alcohol duty in the UK - where consumers pay a quarter of all EU spirits tax.
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In case you missed some of the headlines this week on harpers.co.uk, we have put together a review of the top online news, Q&As, and opinion stories.
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Diageo has announced plans to re-enter the Irish whiskey market after selling Bushmills two years ago.
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As we take our first steps into 2017, the industry brings with it the old battle of cork versus screwcap as the two closures continue their struggle for supremacy.
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Premium mixers caught up with premium spirits in 2016. Where to next?
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In case you missed some of the headlines this week on harpers.co.uk, we have put together a review of the top online news, Q&As, and opinion stories.
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Spirits giant Diageo has reported a better than expected rise in sales helped by improvements in its US business and its Scotch portfolio.
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The Scottish whisky industry contributes a massive £3.7bn to the UK's balance of trade in goods making it the singe largest net contributor, according to new research published by the Scotch Whisky Association.
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Premium Scottish field-to-bottle distillery Arbikie Highland Estate has added a second gin to its award-winning range.
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Sales of premium mixer brand Fever-Tree were up 75% in 2016, the company expects to announce.
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In case anyone was in doubt, the opening of new London hotspot, Portobello Road's The Distillery, is proof that the gin renaissance is alive and well in London.
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As we hurtle towards the hard Brexit scenario outlined by Theresa May in her speech earlier this week, there are two main concerns affecting our industry.
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The body which represents the wine and spirits industry is calling on the industry to make sure that wine is looked on favourably at the next budget.
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After an ear-popping ride to the 27th floor of the Shard to meet the head of Campari UK, an obvious question springs to mind.
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Sales of Cognac reached their highest level in terms of volume and value in 2016, the body which oversees the Cognac industry has reported.
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Rum's top advocates were recognised for their contributions to this increasingly popular and sometimes misunderstood spirit when Harpers celebrated its inaugural Think Rum event yesterday (January 16).
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As we've mentioned elsewhere in Harpers this month, we could be on the verge of the driest January on record. And no, we're not talking about the weather.
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