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Mangrove launch takes inspiration from the West Country's literary past

Published:  01 August, 2017

Premium spirits distributor Mangrove has released a new rum which draws on the setting which inspired a Daphne du Maurier novel.

Jamaica Inn Black Ginger Rum (1750), which explores historic trade links between Cornwall and Jamaica, is being released into the UK on- and off-trade.

The rum is made using Jamaican pot and column stills and is infused with ginger for pairing with classic long drinks such as ginger beer to create a Jamaica Mule.

The brand is inspired by the Cornwall coaching inn built in 1750 and made famous in Daphne du Maurier’s novel of the same name.

The original Jamaica Inn derived its name from the local landowning Trelawney family, specifically Edward Trelawney who was appointed Governor of Jamaica in the mid-18th century at the age of 39.

It originally provided a watering hole to hide smugglers’ plundered Caribbean contraband of Jamaican rum and botanicals, including ginger.

Mangrove managing director Nick Gillett, said: “Jamaica Inn is a brand which we are focusing on building at the forefront of our Mangrove rum portfolio that we will drive into the growing premium rum market.

“It has that unique Jamaican ‘funk’ flavour with the presence of a well-balanced quality, ginger flavour throughout. The name Jamaica Inn conjures up all the right images of dark rums and the historical richness with the cross over between Cornwall and Jamaica’s rumbustious past.”

The rum is aged for three years and has an ABV of 40% (RRP of £22).