?Chivas whisky's education programme drives growth

Scotch whisky brand Chivas Regal has seen strong growth over the past year thanks to an education programme on blended whiskies

Pernod Ricard reports disappointing Chinese New Year sales

Pernod Ricard reports that there has been no improvements in sales following the Lunar New Year celebrations in China, which is traditionally the busiest sales period of the year for drinks companies, warning that China could remain sluggish until 2015 at the earliest.

Pernod Ricard's chief marketer warns brands at risk of "Wikileaks moment"

Pernod Ricard's chief marketing officer has warned that brands must take care engaging with fans worldwide or risk a "Wikileaks moment".

Jacob's Creek struggles as Pernod Ricard returns slight increase in half year sales

Pernod Ricard saw a slight sales increase in the UK, but said Jacob's Creek struggled in a wine market that is "highly sensitive to promotion" in the first half of the year.

Jacob's Creek marks new brand imagery with Fiano and Sangiovese wines

Jacobs Creek has unveiled its first major brand review since it was launched in 1976 that looks to reinforce its history, provenance and sense of place with consumers.

Pernod Ricard hosts #InnovationDay to find new ideas to connect with consumers

Pernod Ricard hosted its second annual Innovation Day and Harpers put together a day in review for those not in attendance.  See what to expect from the drinks giant in the coming months.

Brown-Forman: the next big deal?

Mergers and acquisitions are the name of the game at the moment in the spirits world and whiskey brands are taking centre stage.

Brancott Estate debuts 'next big thing' Sauvignon Gris in UK

Rolling update: Key drinks figures tell MPs about the damage duty increases have on UK businesses

Leading figures from across the UK wine and spirits industry joined the trade lobby that took the Call Time On Duty campaign to MPs at the House of Commons last night.

Absolut Vodka releases friend finding app

Tired of losing your friends at the bar?  There is an app for that. Absolut, the iconic Pernod Ricard vodka brand, released the Buddy Check app in November on iTunes and will be releasing an Android application on Google Play in early 2014.

?Q&A with Denis O'Flynn, UK managing director Pernod Ricard

As the trade braces itself for the most important time of the year, Helen Arnold looks back on 2013 with one of the biggest names in the industry

Pernod Ricard teams up with the AA for annual Christmas anti-drinking driving campaign

Pernod Ricard UK has once again teamed up with the AA, the national breakdown service, to launch an anti-drink driving campaign for the festive period with a particular focus on raising awareness about the dangers of driving the morning after drinking.

Jonathan Simms to be brand ambassador for Pernod Ricard UK Champagnes

Pernod Ricard UK has appointed Jonathan Simms as its new ambassador for its Champagnes brands.

Pernod Ricard switches more of its advertising budget to digital and social media

An increasing proportion of Pernod Ricard's UK advertising budget is being spent on social and digital media, as traditional media consumption continues to decline, according to managing director Denis O'Flynn.

Pernod Ricard launches UK online store

Pernod Ricard has launched its first online drinks store for the UK market called Sipstor, where consumers can purchase exclusive products from brands such as Absolut, Beefeater, Chivas and Jameson.

Pernod Ricard and Diageo report mixed figures for first quarter performance

First quarter results issued this week have revealed mixed fortunes for the sector's major drinks companies with Pernod Ricard posting an organic net sales loss of 1%, whilst Diageo returned an organic net sales growth of 3.1%.

Absolut Originality added to limited edition range

This month sees Absolut vodka add another limited edition bottle to its collection.

Absolut Vodka to roll out new global brand campaign

Absolut Vodka is rolling out a new global brand campaign that builds on its already close affiliation with the art world by linking up with four cutting-edge artists.

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Pernod Ricard adds Graffigna Malbec to portfolio

Pernod Ricard UK is to add Argentinian wine Graffigna Centenario Malbec to its portfolio to capitalise on the growing popularity of wines from Argentina.