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Jacob's Creek to release limited edition white-bottled Wimbledon wines

Published:  20 May, 2014

Jacob's Creek's will be releasing two limited edition all white bottles in celebration of being the official wine of Wimbledon and it's on-going partnership with the All England Club, with hopes of capitalising on the popula tennis tournmament.

The limited edition Shiraz and Chardonnay will be on multiple grocer's shelves beginning in June with an RRP of £8.09.

In addition to the release of the limited edition bottle, Jacob's Creek will launch on-trade and off-trade promotions.

Lucy Bearman, Head of Marketing for Jacob's Creek, said: "We're excited to announce our Wimbledon activation plans to help retailers and licensees boost sales over the course of the key Wimbledon period. Our limited edition bottles will provide additional on-shelf stand-out, while the neck-collar promotion offers consumers the chance to attend this iconic sporting event."

The off-trade promotion will centre around neck collars across the Classics and Harvest ranges, offering consumers the chance to win five pairs of tickets to the Wimbledon Final or a chance to wine one of 500 iPad Mini 2s.

The on-trade promotion will include Wimbledon-themed promotional items such as branded glasses and bar runners.

This is the fourth year the Jacob's Creek has been the official wine of the iconic tennis tournament.  Pernod Ricard signed the five year deal after Blossom Hill ended it's four year long partnership with the All England Club in 2010.

Several brands have had great success with Wimbledon partnerships deals.

In the final year of the deal, Blossom Hill led the rosé category and grew market share in the UK by 15% that year on the back of the tennis tournament partnership and consumer exposure. Additionally, Blossom Hill also reported that brand awareness in 2010 in the UK grew from 6% to 74%.

Lanson Champagne, the official Champagne of Wimbledon, which has had an ongoing partnership for 25 years, sold a record breaking 25,000 bottles at last year's tournament.