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Pernod Ricard partnership to bring Baijiu to the international market

Published:  19 November, 2019

Baijiu, China’s most popular and deeply historic spirit, could be making its way to the UK thanks to a new partnership with French giant Pernod Ricard.

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Pernod Ricard consolidates business in France

Published:  03 October, 2019

French giant Pernod Ricard is consolidating in an effort to cut costs after it emerged that sales in France have fallen by €60 million (£53.4 million) over the past two years.

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More segmentation around Christmas needed as trading up accelerates

Published:  27 August, 2019

Pernod Ricard is encouraging retailers and on-trade operators to think about Christmas in a series of moments and occasions that run throughout October, November and December, with different opportunities at different points through the three-month period.

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Pernod Ricard to unveil non-alcoholic dark spirit

Published:  18 July, 2019

Pernod Ricard UK is embracing the no and low trend with a premium alcohol-free dark spirit.

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Pernod Ricard looks to Canada for latest premium gin

Published:  02 November, 2018

Pernod Ricard UK is further expanding the top end of its gin portfolio with leading Canadian brand Ungava.

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Pernod Ricard plugs Scotch growth back into NPD with new launch

Published:  30 August, 2018

Pernod Ricard is capitalising on encouraging growth in the Scotch category with the launch of its new Chivas XV.

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Premium spirits worth 40% more to the on-trade at Christmas

Published:  17 August, 2018

The shift to premium spirits has happened and is here to stay, opening up a multimillion pound opportunity for the UK’s bars and restaurants this festive season.

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Gove pats Pernod Ricard on the back for green efforts

Published:  08 June, 2018

Pernod Ricard has had a pat on the back from UK environment secretary Michael Gove after 500 of its staff spent the day clearing rubbish from river banks and beaches across the UK.

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Pernod extends Wincanton partnership

Published:  22 February, 2018

Pernod Ricard has renewed its long-standing partnership with Wincanton in the UK.

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Campo Viejo Cava focuses on millennials

Published:  03 November, 2017

Pernod Ricard wine brand Campo Viejo, is hoping to take on the might of Prosecco by appealing to younger consumers with its Campo Viejo Cava Brut Reserva.

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Pernod creates stand alone division for gin brands

Published:  06 September, 2017

Spirits giant Pernod Ricard has announced it is moving three of its flagship gin brands into a dedicated division in order to concentrate on the growth opportinities within the category.

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