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Treasury smashes into hard seltzers with 19 Crimes

Published:  12 July, 2021

Treasury Wine Estates’ (TWE) augmented reality wine brand, 19 Crimes, is moving into the hard seltzer category where the company is looking to broaden its appeal among a new generation of drinkers.

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The cost of lockdown 2.0 in numbers

Published:  04 November, 2020

There’s no escaping the imminent impact of lockdown 2.0 on on-trade Christmas sales, even if we go back to the tiered system in December. 

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US number one hard seltzer brand sets it sights on UK domination

Published:  15 May, 2020

White Claw, the brand which has ignited a seltzer storm in the US, is now looking to replicate its success across the pond.

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