Harpers Wine & Spirit Trade News

Seltzers: Turning on the hard sell

Published: 04 February, 2022

A hard seltzer might sound like a hangover cure to us Brits, but their power in the low-calorie, low-abv proposition, is not to be sniffed at. Jo Gilbert reports.

Seltzers: Hard at work

Published: 23 September, 2021

The big news from the US is that hard seltzers’ meteoric rise is finally levelling off. Jo Gilbert looks at the category’s trajectory in the UK and how it is piggybacking off the success of canned products.

Long read: Are hard seltzers over before they really began?

Published: 02 September, 2021

Richard Horwell, owner of specialist food and drink marketing and branding company Brand Relations, anticipates a hard year ahead for a fledgling drinks trend.

Treasury smashes into hard seltzers with 19 Crimes

Published: 12 July, 2021

Treasury Wine Estates’ (TWE) augmented reality wine brand, 19 Crimes, is moving into the hard seltzer category where the company is looking to broaden its appeal among a new generation of drinkers.

Diageo GB’s full year results reveal impact of on-trade closure

Published: 04 August, 2020

Diageo’s full year results reveal a 47% fall in operating profits globally as a result of the pandemic, with net sales of spirits down 8% globally, and a 4% dip in the UK.