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Seltzers: Turning on the hard sell
A hard seltzer might sound like a hangover cure to us Brits, but their power in the low-calorie, low-abv proposition, is not to be sniffed at. Jo Gilbert reports.
Read more...A hard seltzer might sound like a hangover cure to us Brits, but their power in the low-calorie, low-abv proposition, is not to be sniffed at. Jo Gilbert reports.
Read more...The big news from the US is that hard seltzers’ meteoric rise is finally levelling off. Jo Gilbert looks at the category’s trajectory in the UK and how it is piggybacking off the success of canned products.
Read more...Richard Horwell, owner of specialist food and drink marketing and branding company Brand Relations, anticipates a hard year ahead for a fledgling drinks trend.
Read more...Treasury Wine Estates’ (TWE) augmented reality wine brand, 19 Crimes, is moving into the hard seltzer category where the company is looking to broaden its appeal among a new generation of drinkers.
Read more...Diageo’s full year results reveal a 47% fall in operating profits globally as a result of the pandemic, with net sales of spirits down 8% globally, and a 4% dip in the UK.
Read more...White Claw, the brand which has ignited a seltzer storm in the US, is now looking to replicate its success across the pond.
Read more...