Diageo's Johnnie Walker unveils limited edition whisky to coincide with Chinese New Year

Diageo's John Walker & Sons King George V whisky has released an art deco inspired limited edition pack in time for Chinese New Year.

Diageo appoints new digital and e-commerce general manager

Marco Preda has been appointed to the newly created role of general manager, digital and e-commerce, Europe at Diageo.

Diageo sales hit by currency and 'challenging' trading environment

Diageo's half-yearly sales were hit by currency and the "challenging" trading environment as organic net sales fell 0.1% and volumes 1.9%.

Diageo puts pressure on suppliers by extending payment terms to 90 days

Diageo has written to suppliers to warn them it will now take up to three months to pay its bills.

Diageo exposed for extending supplier payment terms to 90 days

Diageo is the latest high profile supplier to be exposed by the national media for trying to exert what has been seen as overt pressure on its suppliers.

John Hearn joins Enotria as off-trade commercial director

Former Diageo Percy Fox global commercial director John Hearn is to become off-trade commercial director at Enotria.

Jeremy Rockett new MD for Marblehead

Former longstanding Gonzalez Byass marketing chief Jeremy Rockett has been appointed the new managing director of Marblehead - the brand development arm of Quintessential Brands.

Scotch whisky losing ground to other spirits, says Rabobank

Scotch whisky is losing market share to more innovative spirits categories, Rabobank has warned.

Diageo signs distribution agreements with Marblehead and Catalyst Brands

Diageo has signed two separate agreements with spirits brand distributor Marblehead and brand agency, Catalyst Brands, to distribute five of its smaller brands throughout Great Britain.

Diageo's World Class Bartender of the Year search begins with bartender semi-finals

Fifty of the UK's top bartenders have been selected to take part in the semi-finals of Diageo's competition to find the best bar talent as part of its Reserve World Class 2015 competition.

Spanish glass manufacturer Vidrala to buy Encirc business

Spanish glass manufacturer Vidrala is expected to purchase Encirc - the former Quinn Glass business - in a deal worth up to €400 million.

Gordon's gin launches TV ad featuring boar on Christmas Eve

Gordon's, the UK's biggest selling gin brand, is launching a new TV ad featuring a boar this evening, as part of a £2 million marketing spend.

David Beckham's Haig Club whisky to open pop-up bar and retail store for Christmas

Johnnie Walker Scotch whisky launches Never Drink and Drive campaign

Johnnie Walker is giving away 30,000 kilometres of free journeys home in the UK over Christmas through Uber taxi service, as part of its responsible drinking programme.

Scotch Whisky Association confirms Pernod chief Pierre Pringuet as new chairman

Pernod Ricard's chief executive Pierre Pringuet is the new chairman of the Scotch Whisky Association.

P Diddy looks to grow wine and spirits business

Famed rapper and businessman Sean 'Diddy' Combs has recently grown his partnership with Diageo to include De León tequila as well as Ciroc vodka, and has plans to further boost the portfolio.

Dia Simms, the woman behind P Diddy's drinks ventures, on why their spirits mean business

Starting off as Sean 'Diddy' Combs personal chief of staff, Dia Simms is now the executive vice president of Ciroc Vodka & Innovations, at the newly-formed Combs Wine & Spirits.Gemma McKenna catches up with Simms and finds out what the pair have planned for the expansion of the drinks empire.

Diageo's bet on Don Julio Tequila applauded by analysts

Last week Diageo announced it agreed to acquire Don Julio Tequila in exchange for its Bushmills Irish whiskey brand with Jose Cuervo in a move that has been widely applauded by analysts.

Diageo agrees to sell Bushmills whiskey as part of Tequila Don Julio deal

Diageo has agreed a deal with Jose Cuervo that would see it acquire Tequila Don Julio in exchange for its Bushmills Irish whiskey.

Diageo launches on-trade winter spirits campaign

Diageo is looking to help bartenders cash in on the 39% sales increase spirits enjoy in wintertime with a new campaign based on 'inspiring serves'.