Australian Wine Holdco Limited (AWL) has welcomed the Australian Competition and Consumer Commission's (ACCC) decision to grant merger clearance for the combination of Accolade Wines with Pernod Ricard's Australian, New Zealand and Spanish wine businesses.
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Pernod Ricard has confirmed the signing of the much anticipated agreement to sell a majority of its wine brands to Australian Wine Holdco (AWL), the consortium which owns Accolade.
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A collaboration of New Zealand producers dedicated to producing naturally lower alcohol wines is urging the trade to step beyond the low/no bunker mentality and “celebrate great wines with 30-40% less alcohol”.
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