Grant's launches premixed whisky cans

Published: 09 August, 2011

Grant's has launched its first-ever ready to drink product ? Scotch whisky and cola in a can ? which will be on sale from this month.

A second variant, Grant's Scotch Whisky and Ginger, is also in the pipeline.

James Stocker, marketing controller of Grant's at First Drinks said: "RTDs are the fastest growing category in the UK off-trade - with RTD cans in dynamic growth, up 48% - so we felt this was a really important area to exploit. Until recently, it has been other categories which have dominated the RTD market but with Grant's now entering this territory, we hope that blended whisky will really capitalise on this trend.

"By launching Grant's Scotch whisky and cola in the UK, we are hoping to recruit new drinkers to the category and introduce new occasions to the whisky drinker's repertoire, such as summer drinking and picnics. With consumers increasingly experimenting with mixable spirits, the new Grant's RTDs offer drinkers the opportunity to trial the brand in a convenient format and at an accessible price point."

The launch of the Grant's RTD follows a number of new brand extensions, including the smaller 50cl bottle and the miniature gift pack of its Family Reserve and Cask variants.

The premixed drinks come in 250ml cans and have an abv of 6.6%, with a retail price tag of £2.

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