Helping independent local retailers thrive in today's tough retail landscape is the aim behind Independents' Day 2011 on July 4.
Skillsmart Retail and the National Skills Academy for Retail have teamed up with independent retailers and trade associations around the UK to celebrate diversity on the high street.
Independent retailers are being urged to promote the campaign in their shop windows with the Your High Street Needs You poster, which can be downloaded online, and by 'liking' the campaign on Facebook and following it on Twitter.
Anne Seaman, chief executive of Skillsmart Retail, said: "We want to celebrate the rich mix of retail outlets in towns and cities across the UK, and encourage independent retailers to invest in skills and training to ensure they continue their strong presence on the high street."
The National Skills Academy for Retail's network of retail skills shops will be promoting Independents' Day in their areas and holding special events and training courses to support retailers in developing the range of skills and knowledge they need to improve their businesses.
If you are interested in taking part, you can download a campaign toolkit at www.skillsmartretail.com/independentsday.