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Familia Zuccardi - there's much more to Malbec

Published:  23 June, 2011

Argentina needs to show consumers that "Malbec is not just one thing" and focus on its different regional styles, according to Familia Zuccardi.

"Malbec is Argentina's flagship and always will be," said Familia Zuccardi director Jose Alberto Zuccardi, but the task now is to show drinkers that there is more to the variety. "In the future people will have to understand that Malbec is not just one thing; it depends on the terroir."

The producer is launching a new Malbec called Aluvional which will be released in the next six months. It is from the sub-region of La Consulta, 130 km south of Mendoza city.

Familia Zuccardi is distributed in the UK by Alliance Wines, and it's primary market is the on-trade.

"The UK off-trade is quite difficult. Sometimes you have to do BOGOFs. But if you can sell your wine at £5 why reduce it from £10 to £5? Consumers aren't stupid. We will not be part of that. Maybe we will suffer for a period but we will take care of our consumers," Zuccardi added.