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Jacob's Creek supports Wimbledon partnership

Published:  07 June, 2011

Jacob's Creek is investing heavily in marketing activity to drive consumer awareness of its partnership with the All England Club as the Official Wine of Wimbledon.

The Pernod Ricard-owned brand has teamed up with former Wimbledon favourites Tim Henman and Goran Ivanisevic to launch the campaign, which includes outdoor advertising at Waterloo and Wimbledon stations.

In the off-trade neck collars will be placed on one million bottles offering consumers the chance to win Centre Court tickets and dinner with Ivanisevic and Henman, plus 4,000 instant win Wimbledon merchandise prizes are up for grabs.

Over 200 garage forecourts will display barkers and bunting, while wholesale cash and carry outlets will be offered floor stickers, pallet wrap and bus-stop point of sale merchandise.

Over the two weekends of The Championships, selected supermarket car parks in and around the Wimbledon area will also be holding Jacob's Creek Swingball tournaments for consumers.

POS kits containing bunting, dripmats, bar runners and posters promoting the partnership will be available in the on-trade, where over 500 outlets will be offering consumers the chance to win No 1 Court tickets. Between June 6 and July 3 the brand will also provide outlets with gifts including branded watches and tennis stressballs with the purchase of a bottle of Jacob's Creek.

Simon Thomas, deputy managing director at Pernod Ricard UK, said: "This is the perfect partnership for us to showcase our premium credentials and provides a fantastic opportunity to highlight the diversity and True Character of the Jacob's Creek range to consumers including our new premium Jacob's Creek Regional Reserve range."