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Gallo launches Californian Merlot rosé to UK

Published:  26 April, 2011

Gallo Family Vineyards has brought its first Californian Merlot rosé to the UK market.

Its portfolio of rosé wines which currently includes White Zinfandel and White Grenache is offering the third wine at a lower alcohol content of just 9.5% abv aimed to appeal to the growing number of consumers who look for lower alcohol options on a regular basis.

Senior marketing manager for Gallo Family Vineyards, Olga Senkina, said: "As a wine style, rosé is approachable and continues to increase in popularity.

"It is the perfect vehicle for introducing consumers to the wine category and by adding Merlot Rosé to our portfolio, we are giving retailers and ultimately consumers more choice, so that they can find a rosé that is suited to their tastes."

The launch of Merlot Rosé into the UK market is being supported by a through-the-line marketing campaign and is available in Tescos, Sainsbury's, Morrisons, Asda and other retailers.