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Havana Club gets Christmas ad push

Published:  26 November, 2010

Havana Club is launching an advertising campaign focused on everyday life in Cuba's capital in the run-up to Christmas. 

Havana Club is launching an advertising campaign focused on everyday life in Cuba's capital in the run-up to Christmas.


Brand owner Pernod Ricard UK will showcase the "Nothing Compares to Havana" campaign with print, billboard and cinema advertising, as well as online activity and PR support. The advertising - previewed in the UK at this year's Notting Hill festival in August - will feature heavily on radio and in cinemas in the run up to Christmas, reaching 63% of 25-34 year old males in the UK.


The ads will be screened at arthouse and mainstream outlets with a focus behind 'The Social Network' film chosen specifically to reach Havana Club's target audience.


Patrick Venning, head of marketing for Havana Club, said: "In Havana, people remain true to themselves and appreciate the simplicity of human interaction in every day life. 'Nothing Compares to Havana' sums up this refreshing attitude highlighting the informality, passion and generosity of the city, reiterating Havana Club's authentic Cuban heritage. Havana Club is a truly authentic Cuban brand and we believe this expressive and exciting campaign reflects that perfectly."


Visit www.havana-club.co.uk to find out more about the campaign.

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