How to secure bargains in Harpers #winedealfriday

Published: 05 November, 2010

Harpers Wine & Spirit has just launched a new way for independents in the UK on and off trades to secure great special wine deals on social network Twitter ? here's our guide to getting involved.

Harpers social media expert Bernadette Costello, has this advice for participants:

How to trade on #winedealfriday

Make your Twitter offer bold and exclusive to #winedealfriday, because retailers see great deals every day and will need to be tempted

Direct retailers to a page on your website that gives them more details, plus terms and conditions. Or put your contact number on the tweet

Your tweet must be written in 140 characters or less

Just type in #winedealfriday to search for offers (on a Mac just hold down the Alt key and 3 at the same time to get a #)

If you follow each other on Twitter you can then take the conversation offline through DMs (direct messages) and close the deal.

How to read a #winedealfriday

Found a #winedealfriday deal but don't understand the tweet? Here's an example:

@wineproducer Order 30 cases of [wine brand] on #winedealfriday and receive 3 free cases [18 bottles] free. http://bit.ly/cB39KQ Pls RT

What it means in English:

@wineproducer is the UK importer offering you the deal

#winedealfriday is the hashtag to announce and find all Friday offers on Twitter

http://bit.ly/cB39KQ is a shortened version of the producer's website address (or blog or PDF domain) where you will find more details of their offer.

To get a smaller url just visit bit.ly and type in the url you want to shorten

Pls RT ? If you think your Twitter followers might benefit from this offer then please retweet it. But you can only retweet this if you have a Twitter account.

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