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Lighter bottles for Brown Brothers

Published:  06 October, 2010

Brown Brothers is to reduce the weight of glass packaging on its core wines.

Brown Brothers is to reduce the weight of glass packaging on its core wines.

The lighter weight bottles on wines including Chenin Blanc, Dry Muscat and Tarrango will reduce the company's glass packaging in the UK by 192 tonnes, leading to an annual reduction in carbon footprint of 144 tonnes.

European sales and marketing manager Gail Gilbert said: "Going green does not have to mean compromising on quality, as our new lightweight packaging demonstrates.

"Ultimately we are looking to do this for our entire portfolio of wines in the UK, as we forge ahead with our environmental responsibilities."

The excess weight is trimmed from the walls of the bottle with the original bottle's diameter decreasing by 2mm. The overall weight of each bottle will drop from 1.24kg to 1.11kg, a reduction of over 10%.

Nicola Jenkin, drinks specialist at WRAP (Waste & Resource Action Programme) said: "These impressive achievements by Brown Brothers show the business' commitment to tackling climate change.

"The reductions per bottle are significant, and go beyond small incremental changes, which serves to illustrate what is possible and how the wine sector can continue to contribute to reducing the environmental impact of its packaging."

The new lightweight bottle will be introduced from this month on Chenin Blanc and Dry Muscat, followed by Tarrango in 2011.