UK alcohol consumption has fallen for the fourth year in a row ? 2009's 6% drop in consumption has been the sharpest decline in 60 years.
British drinkers are now consuming 13% less alcohol than in 2004, and the country's consumption is below the EU average, according to figures from the British Beer & Pub Association. The organisation said this year's decline had been the fourth annual drop in five years ? the largest decline since 1948,
Other BBPA survey findings, published in its Statistical Handbook 2010, showed that:
BBPA chief executive Brigid Simmonds said: "These figures will confound many pundits, as yet again they confirm that as a nation, we are not drinking more. Those who suggest otherwise need to focus on the hard facts."