WSTA appoints new policy manager

Published: 15 July, 2010

The Wine & Spirit Trade Association has appointed Aileen Keyes as its new policy manager.

Keyes joins the trade body from the Electoral Commission, where she has been public affairs manager. She was previously parliamentary officer for the Royal College of Nursing, following spells working for both the Scottish Executive and as a researcher for MPs.

Keyes replaces Amy Hefford who is taking on a public affairs role with a pharmaceutical company. During her time at the WSTA, Hefford has led the association's policy work in Scotland, representing industry interests during the development of a major piece of legislation covering alcohol retail. She has also worked on environmental and transportation issues, supporting the role of the WSTA Logistics Committee.

Keyes will work across a range of policy issues affecting WSTA members. Chief executive Jeremy Beadles said: "I am delighted to welcome Aileen to the team. She is an experienced public affairs manager with a track record of success and I am confident her campaigning skills will be a real asset to the WSTA.

"I'd like to thank Amy Hefford for her outstanding efforts on our behalf. She has led our work in Scotland with skill and determination. I know she will be missed by member companies as well as the WSTA team but we wish her well in her new role."

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