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Alsace wine labelling overhaul on the horizon

Published:  14 July, 2010

The newly elected president of Alsace wines' trade body the CIVA has pledged to make Alsace wine labels easier to understand for consumers.

Rémy Gresser succeeds Jean-Nicolas Schaeffer, who headed up the CIVA for the last three years as a representative of the negociant members.

Gresser runs a family estate in Andlau and is a firm believer in biodynamics which he applies on his 11ha. "Passionate about Alsace, he aims to promote its regional specificities," a CIVA spokesman said.

Gresser has revealed plans to review Alsace wine labelling to specify the style of the wine, its level of sweetness, and food and wine matching suggestions to demystify the wines for consumers.

"The wealth of Alsace lies in its diversity: we have a great array of wine styles, grape varieties, and terroirs. It is up to us to have a more commercial approach," he said.

"The Alsace brand should appear on every bottle via a logo or a quality mark offering consumers a guarantee of authenticity."

Gresser has been involved in Alsace wine production for more than thirty years. This is the second time he has been president of the CIVA - the first was in 2004/2005.