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Fairtrade deal is a Big Issue for Fairhills

Published:  20 May, 2010

Fairhills, the Fairtrade wine brand, has teamed up with the Big Issue magazine in a deal that will see all its street vendors kitted out with new, branded uniforms.

The wine company, founded by Bernard Fontannaz in 2002, has signed a £60,000 deal to supply all 3,200 street sellers in the UK with high-visibility, red jackets which will all have the Fairhills logo on them.

The unique partnership was officially unveiled today at the London International Wine Fair.

Mr Fontannaz said the tie-up was all about social responsibility and reflected the company's ideals around fair pay and fair working conditions. 

He said: "Across South Africa, Argentina and Chile, Fairhills focuses on the people and the community involved in the supply chain, helping to create a fairer and more sustainable way to do business.

"Our involvement with the Big Issue is based on the same principle and it allows us to help people in need in England, our main market.

"It is a way to give back for all the tremendous support provided over the years by our British customers."

The waterproof jackets are being distributed across the UK over the next month and if the scheme proves a success there is the possibility of the idea being rolled out in other countries where the magazine is sold.