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Constellation renews Come Dine with Me sponsorship

Published:  12 April, 2010

Constellation Europe has announced its second year Hardys and Echo Falls sponsorship of the Channel 4 TV show, Come Dine With Me.

The show, which films people taking part in a dinner party-cooking competition, will see the 2010 sponsorship reach an estimated 40 million consumers and comes on the back of Hardys double digit share growth.

Clare Griffiths, vice president consumer marketing for Constellation Europe, said: "The consumer trend for dining at home as informal entertainment is increasing and Hardys and Echo Falls are perfectly placed to be the wines of choice for consumers. Come Dine With Me has captured the UK's imagination and we are delighted that this sponsorship has translated into increased awareness and sales for both brands."

Hardys, the UK's number one wine brand is growing at 12% and Echo Falls is also seeing the benefits of a large scale brand investment with 34% growth. (MAT to 20/2/10)

Come Dine With Me continues to be one of Channel 4's most popular shows with average viewing figures up 23% on 2009. (Nielsen Homescan & Scantrack June '09).