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Grignon launches Prickly tribute

Published:  07 April, 2010

French winemaker Alain Grignon has launched a new range of wines as a humorous tribute to co-ops and growers in the Languedoc.

The Prickly French range of wines is intended as a commentary on the grumpy reputation of the region's growers and as a way of highlighting the problems they face in the modern wine market.

Peter Crameri, UK manager at LGI-Alain Grignon Wines, said: "Much like the hedgehogs on our labels, French growers are seen as a disappearing breed but their expertise is invaluable.

"We may be poking fun a little bit with Prickly French, but our message is dead serious - growers are incredibly important to our business."

The Colombard/Chardonnay, Carignan/Merlot and Cinsault/Syrah (rosé) wines will all have an rrp of £5.99 in the UK off-trade.