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US wine market up 2.1% - Mintel

Published:  24 November, 2009

Market research organisation Mintel has predicted the US wine market will increase by 2.1% by the end of 2009.

The growth represents a stabilisation of a market which saw a 3.2% decline in 2008 at the height of the financial crisis.

Senior food and drink analyst Sarah Theodore said: "Despite the recent decline, the future of the wine market looks bright, at least for moderately-priced segments.

"Value wines have helped consumers rethink their perceptions about wine.

"Domestic wines have proven to be somewhat recession-proof as unpretentious, economy-priced wines are fuelling recent sales."

She added that the recession had given new impetus to boxed wine.

Mintel says the wine market grew by 20% in the US between 2004 and 2009.