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Chang Beer's new carry-out pack rolled out to Oddbins

Published:  18 June, 2009

Chang, the award-winning beer from Thailand, is being rolled out in a new 6-bottle carry-out pack that will be available in all 138 Oddbins stores across the UK.

Chang Beer which has just been awarded a gold medal in the 2009 Monde Selection awards, also received gold at the end of 2008 and was awarded an 'exceptional' rating by the Beverage Testing institute (BTI) at the 2008 World Beer Championships in Chicago.

International Beverage began rolling out the new packaging in the lead up to the 2009 Songkran Water Festival - also known as the Thai New Year - which took place this year from April 13 - 15.

Lesley Scoular, Chang Beer brand manager, said: "2009 is proving to be a real step change year for Chang Beer in the UK, with the brand gaining increasing momentum in the retail sector and so becoming more widely available on the high street to our ever growing loyal consumer base."

"Chang has also just been awarded a gold medal in the 2009 Monde Selection awards building the credibility of our premium quality brand, particularly as this is the second year running that Chang has scooped gold at these awards."

The new multi-pack format which contains 6 x 330ml bottles RRP of £5.99.