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Berry Bros in biodynamic wine crusade

Published:  27 May, 2009

Berry Bros & Rudd is launching an online drive to raise awareness of biodynamic wine after research showed interest in - but confusion about - the concept among consumers.

A survey for the fine wine merchant showed that 82% of wine lovers were interested in how their wine was produced, but only 15% would buy wine purely on the basis of organic certification or biodynamic origin.

Some 57% said they would buy more biodynamic wine if they understood how the grapes were grown.

Berry Bros is launching Wine Matters, an online blog forum to overcome what many survey respondents referred to as the "mysticism" around biodynamic wines.

Buying director Jasper Morris MW said: "Our number one concern is selling the very best quality and we are increasingly seeing that biodynamic production methods, given the stringent attention to detail required by producers, result in better quality wine.

"We want to share this knowledge with our customers and let them know where their wine has come from and how it has been made."

Berry Bros is holding a free biodynamic wine tasting at its factory outlet in Basingstoke, Hants, on June 5 and 6, and including an organic or biodynamic wine in its Wine Club cases.

The interactive Wine Matters feature is at