Strongbow renews TalkSport sponsorship deal

Published: 08 October, 2008

Strongbow is renewing its 'Bowtime' sponsorship deal with TalkSport for another twelve months.

Strongbow is renewing its 'Bowtime' sponsorship deal with TalkSport for another twelve months.

The broadcast sponsorship will continue the brand's association with Ian Wright & Adrian Durham's Monday - Thursday radio show and Mike Parry & Andy Townsend's Friday broadcast.

The agreement includes naming rights for the show, daily features, sponsorship credits, trails, live reads and outside broadcasts which are covered in full on talkSPORT.net. Significant online support includes regular promotions and Ian Wright's best bits in the form of weekly Bowcasts.

Fiona Seath, brand manager for Strongbow at Scottish & Newcastle UK, said: "We are delighted to extend the Bowtime sponsorship as talkSPORT enjoys an extremely strong following among our core target market.

"The sponsorship of Bowtime will increase Strongbow's ability to interact effectively with this audience by engaging with them in an important area of their lives - their consuming passion for sport and entertainment."

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