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Blackthorn targets 'down-to-earth blokes'

Published:  23 July, 2008

The Gaymer Cider Company is to invest £1.2 million in its Blackthorn campaign which looks to engage with its target market of 'down-to-earth blokes'.

This is according to John Mills, managing director of Gaymer Cider, who said the "Loving Sport in Blackthorn Country" would link the brand to sport in the south-west.

He said: "Blackthorn's target consumers are down-to-earth blokes with traditional values, and sport is an integral part of their lives.

"Our latest campaign aims to integrate the brand into the heart of the community through sport, making Blackthorn synonymous with sport in the south-west, while firmly establishing the region as 'Blackthorn country'."

The campaign includes regional print, radio and outdoor advertising.