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WSTA aids alcohol industry on age verification

Published:  23 July, 2008

The WSTA is pleased to announce that it has agreed a deal with leading age and identity verification specialists 192 Business Services to help member companies check customer age and identity details.

The deal is designed to help companies which sell via phone, online and mail-order reduce fraudulent purchasing and ensure those under age cannot buy alcohol.

Proof of identity and age verification software is used extensively throughout the drinks industry and the WSTA encourages members to take practical steps to combat attempted purchase of alcohol by under-18s.

The WSTA has secured a 15% discount on 192Business Services tariffs for members to purchase datasets and programmes enabling multiple ID and age checks.

WSTA Chief Executive Jeremy Beadles said: "We are delighted to be able to help our members in what is a very important area for distance sellers. This deal could save companies hundreds of pounds as well as provide reassurance they are meeting their legal obligations not to sell alcohol to those underage."

Michelle Dixon, Marketing Manager 192 Business Services, said: "We are looking forward to working closely with the WSTA to offer their members discounted services to ensure they are stopping underage customers transacting on their sites."