Constellation backs Banrock with 4m ad investment
Published: 23 July, 2008
Constellation has thrown its financial clout behind its eco-friendly Australian wine brand Banrock Station with a 4 million investment in a new advertising campaign.
It will focus on the strapline Help the Earth One Glass at a Time' and will target national press and female lifestyle titles.
Claire Griffiths, Constellation Europe marketing vice president, said: "Banrock Station has a truly distinct proposition from the vast majority of wine brands and we're very excited about the potential of this campaign to set Banrock Station apart."
The campaign, which begins in May/June, will also be displayed on solar panels, Tesco recycling centres and London Underground sites. A second wave of advertising is panned for autumn.
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