Californian wineries may have lost up to $75 million in US sales as a result of 11 September, according to wine industry analysts Motto Kryla Fisher (MKF). A marked decline in sales in the on-trade and airline sector in the aftermath of the attacks were blamed for the decline, which amounts to just over 1% of total Californian sales. A rise in retail wine sales for the same period lessened the blow, however. Other preliminary figures issued by MKF included an overall rise of 3% in revenues for Californian wineries, with mid-priced wines ($8-15) and high priced wines ($15 and more) pushing the growth.