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Asda cracks down on underage alcohol sales

Published:  23 July, 2008

Asda will implement a series of new measures designed to curtail under-age sales of alcohol in its stores.

The supermarket is stopping selling alcohol after midnight in town centre stores, to prevent people leaving late night bars and clubs from purchasing any more.

It is also investing 1m into targeted youth projects to tackle alcohol-related problems amongst kids, working alongside Business in the Community.

The supermarket's package of measures is aimed at tackling both underage drinking and the effects that late night alcohol-related crime and anti-social behaviour have on the local communities in which it operates.

Town centre Asda stores will stop selling alcohol between midnight and 6 am ?

Challenge 25 proof of age scheme extended to 100 more stores (following successful pilot in Scotland) ?

Number of independent test purchases doubled, with success and failure rates published online ?

Under 18s who illegally attempt to purchase alcohol may be prosecuted by ASDA for breaking the law

High alcohol fruit flavoured shot sized 'shooters' removed from sale ?

1m invested into targeted youth projects aimed at reducing underage alcohol consumption