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What does 2008 hold for Scotch Whisky?

Published:  18 January, 2007

Whatever else happens in 2008, it is already shaping up to be a landmark year for Scotch Whisky.

The year ahead will be no different. Both north and south of the border, the Government will be focusing on the sector and we must be, and be seen to be, responsible in all our marketing and promotional activities.

The industry must also continue to set a positive agenda. We intend to hit the ground running by organising a major conference at the Scottish Parliament in February, which will showcase the policies and wider industry initiatives that have been demonstrated to work worldwide.

The Scotch Whisky industry enters 2008 with much to look forward to and new opportunities, if some familiar challenges, ahead.