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Wine sales to overtake beer by 2040?

Published:  23 July, 2008

A survey commissioned by French Wines has shown that sales of wine in the on-trade may surpass those of beer by 2039.

Some 1,000 male pub-goers were questioned in the survey, and 54% of them admitted that one pint at the start of an evening was enough to quench their thirst before moving on to wine.

More than two-thirds (68%) said that the bloated feeling put them off having a second or third pint, while 52% believed that the range of wine in pubs surpassed the line-up of beers.

More than half also admitted that they were less likely to drink beer than wine in the future.

Nearly three-quarters (72%) consider wine to be a more sociable drink than beer, while 68% said they would rather buy a bottle of wine to share between friends than keeping getting up to buy rounds of beer.

On the food side, three-quarters said they would prefer a choice of tapas-style bar snacks than traditional pub grub of bangers and mash and steak.