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GH Mumm sparkles at Cowes Week

Published:  23 July, 2008

UK: Sales of GH Mumm Champagne soar at Cowes Week.

The official Champagne sponsor of the eight-day sailing event held in the Isle of Wight said it had sold 1900 bottles in its bar alone compared to 1100 last year.

Chris Seale, head of marketing Cognac and Champagne, told just why Cowes is such an important date in the calendar.

Click on the video below: