PLB AND XANADU FORGE CLOSER LINKS ..........

Published: 23 July, 2008

Private Liquor Brands (PLB) and Xanadu Wines have completed the takeover of the Normans and Clarendon Australian wine brands (Harpers,19 October). Andrew Moore, managing director for Xanadu, said: The transaction enables us to purchase all the prime assets we wanted when we began negotiating with Normans some months ago, without having to take assets and liabilities that we did not need, and we have done so at a reasonable price.' It strengthens PLB's position, not just as a distributor but also as a part-owner of brands and wine companies. Earlier this year PLB invested in Winecorp, the South African wine supplier. PLB and Winecorp already jointly owned the Dumisani brand, but in addition PLB now has a financial commitment to the company and a seat on the board. Jeffrey Fredericks, chairman of PLB, said that these investments are all part of the strategy to have a greater involvement with the wine industry generally and specifically with the suppliers. The time is right for us to have a closer link with all aspects of the growing and making of the wine and the distribution, both in the UK and Europe.'

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